So what’s the story here?
Hi, I’m Nikolaus Röttger. I founded FutureStory in 2019. We are a strategy and communications consultancy. We develop strategic narratives and positioning, support leaders in situations where clear communication counts, build AI-based corporate voice systems and, as a business editorial team, turn complex topics into strong stories.
Before that, I spent around 20 years as a business and technology journalist, including at Süddeutsche Zeitung and Financial Times Deutschland, as co-founder and founding editor of Business Punk, and as editor-in-chief of Gründerszene and WIRED Germany. Before founding FutureStory, I also advised clients on strategic communications as a Senior Advisor at Hering Schuppener, now part of FGS Global.
At FutureStory, we help companies and leaders find their story, sharpen it and be clearly understood. Our perspective combines journalism, entrepreneurship and strategy.
FutureStory is a small team. Depending on the task, we bring in specialists from our network. Since 2019, we have worked with more than a hundred companies and leaders.
What I believe:
The future follows the story we tell ourselves.
As people, as leaders, as companies and as a society.
Stories shape how we see the world. What we think is possible. Whom we trust. And what we choose.
No good idea should fail because of a bad story.
Good ideas don’t win on their own.
They have to be understood. Otherwise their value, their significance or their potential stays invisible.
If you don’t tell your own story, others will tell it for you.
Every company has a story.
The only question is who tells it: the company itself, or its customers, employees, the media, competitors and the public.
If you are understood, you win.
Trust. Customers. Business. Employees. Investors. Support.
People are more likely to choose something when they understand what it is about and why it matters to them.
A good story brings everything together.
Strategy. Numbers. Technology. Brand. People.
It shows how these things connect, what matters and where it all leads.
That makes a company’s story one of its most important management tools.
What clients say about working with FutureStory.
“You manage to break down even complex processes and structures, distil them and put them into words. The result: a brand story that people grasp quickly and that convinces.”
Bernd OswaldCo-Founder, GROPYUS
“The new clarity in our positioning and strategic direction gives us orientation for our brand, our offering and our decisions, internally and externally.”
Amir AliManaging Director, smartpatient
“Anyone selling their company or raising capital needs numbers and a story that explains the value. FutureStory delivers that.”
Sven HensenM&A Advisor, makanta services
“It was fascinating how quickly and how well you grasped what matters. You lit a small fire of enthusiasm across our entire team.”
Jörg SchnermannManaging Director, LapID
“FutureStory supports us with strong writing and concepts. Their strength is getting complex topics to the point and telling them clearly.”
Ute WeilandManaging Director, Verein Berliner Kaufleute und Industrieller (VBKI)
“Nikolaus is the ideal sparring partner. He sees the whole situation and gives clear recommendations.”
Dr. Christian HeiseChief Strategy & Technology Officer, SPIEGEL Group