FutureStory – Narrative Leadership

If you're not clearly understood, you lose – trust, clients, company value, narrative control, reputation.

We are FutureStory – the consultancy for Narrative Strategy.

That's where we come in. Journalistically precise, entrepreneurial, clear in our stance: We coach, advise, facilitate – and distil what needs to be understood. With a proven process.

We're there when it matters.

Narrative Strategy for growth, valuation, leadership, positioning, reputation.

In Growth

When everyone says something similar, but no longer means the same thing.

In Transformation

Wenn Veränderung erklärt und mitgetragen werden muss.

Bei M&A, Exit, Fundraising

When the story determines valuation and trust.

In Leadership Transitions

When orientation is missing and trust needs to be rebuilt.

For Positioning

When the offering or technology is complex – and it's unclear what the brand stands for.

In Crisis

When narrative control is at stake.

In Communications

When there's no clear line and messages aren't landing.

Then it's not just what you do that matters – it's whether you are clearly understood.

Four Ways to Work Together.

From the initial analysis through the Return on Clarity process to ongoing support and activation.

01 / The Analysis

Story Audit

Abgleich von Selbstbild, Außenwahrnehmung und strategischer Zielsetzung.

→ A clear and rapid overview of potential, gaps and untapped opportunities, including concrete recommendations.

02 / The Process

Return on Clarity

Strukturiertes, kollaboratives Vorgehen zur Entwicklung des strategischen Narrativs.

→ A clear, team-aligned narrative – as a Single Source of Truth and toolkit for decisions, leadership and communication.

03 / The Partnership

CxO Advisory

Confidential advice and sparring for CEOs, CMOs, communications and leadership teams.

→ Clarity for decisions in complex communication situations – ad-hoc and as long-term support.

04 / The Execution

FutureStory Studio

Strategic concepts, precise copy and content, digital and analogue formats.

→ Clear and consistent messaging for website, presentations, pitches, content, keynotes, LinkedIn, tone of voice.

Some Situations Need Their Own Programme.

AI, M&A, Narrative Leadership: Our programmes for specific situations.

AI Voice Readiness

So AI finally writes and sounds like your brand. A curated knowledge base for consistent brand communication.
→ Translates your brand into a system you can use immediately with your AI tool.

Equity & Exit Story

We develop the story that makes the difference in funding rounds and exits – and strengthens your valuation.
→ So you can clearly communicate your company value – and investors and buyers understand what they're getting.

Narrative Leadership

For founders and CEOs in decisive moments. Eight modules. Individual or in groups.
→ We work on stance, language, presence. So leadership convinces, internally and externally.

References

We work with innovative companies.

“

Conviction

Ihr schafft es, selbst komplexe Vorgänge und Strukturen aufzubrechen, zu verdichten und in Worte zu fassen. Das Ergebnis: Eine Brand-Story, die man schnell versteht und die überzeugt.

Bernd Oswald

Co-Founder, GROPYUS

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Direction

Die neue Klarheit in Positionierung und strategischer Ausrichtung gibt Orientierung – für Markenauftritt, Angebote und Entscheidungen, intern wie extern.

Amir Ali

Managing Director, smartpatient

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Equity Story

If you're selling your company or raising capital, you need numbers and a story that explains the value. FutureStory delivers that.

Sven Hensen

M&A Advisor, makanta services

“

Inspiration

Es war faszinierend, how quickly and well you grasped the essentials. You ignited a spark of enthusiasm across our entire team.

Jörg Schnermann

Geschäftsführer, LapID

Further References (Selection)

Advanced Store· Berlin Cuisine· Börsenzeitung· DMEXCO· Gesundheitsstadt Berlin· Gropyus· Hamburg Media School· Henkel· HeyJobs· HTGF· Invers· LapID· Onefootball· Pathways Public Health· smartpatient· Spiegel· Tagesspiegel· Verein Berliner Kaufleute und Industrieller

Keynote & Moderation

BCG· BMW· Bundesverband Digitale Wirtschaft· Entrepreneurs Organisation· Handelsblatt· Takeda· Urania

Good Ideas Deserve Good Stories.

Nikolaus Röttger

Founder – Editor-in-Chief, Entrepreneur, Systemic Coach

I was editor-in-chief of WIRED Germany and Gründerszene – and founded Business Punk. My job was to find the story that needed to be told.

Today, my team and I do the same for companies. Because if you don't own your story, someone else will.

That's why I founded FutureStory – the consultancy for Narrative Strategy & Leadership.

20+ Years in media, strategy, communication

Since 2019 Advising founders, CEOs, leadership teams with FutureStory

4 Perspectives Editor-in-Chief, Entrepreneur, Consultant, Coach