So you are clearly understood.

FutureStory is a strategy and communications consultancy. We help companies and leaders find their story, sharpen it and use it to win others over.

That is hard to do, especially when you are too close to it yourself.

Let’s talk →

Strategy & Advisory

For decisive moments.

Positioning

We clarify what your company stands for.

What makes you different? Where do you want to go? Why should customers, employees or investors believe in it? We work out the answers with you and bring them together in one clear company story. Our method is called Return on Clarity.

More on Return on Clarity →
M&A Communications

We make the value of your company understood.

Numbers, technology, contracts: in an M&A process, everything matters. The story holds it together. We develop it with companies and shareholders, for transactions, investments and management presentations.

More on M&A →
C-Level Advisory

We help you think decisions through and communicate them clearly.

Some things you can’t discuss with your own team. We are a confidential counterpart for founders, CEOs and executives. For important decisions, change and difficult conversations. And to prepare for interviews and public appearances.

More on advisory for leaders →

AI & Editorial

For ongoing communications.

Corporate Voice Engine

We bring your company’s voice into AI.

Our Corporate Voice Engine combines your language and rules with our editorial expertise. AI finally sounds like you, and your team no longer starts from scratch with every text. We set up your AI and train your team to use it.

More on the Corporate Voice Engine →
Business Editorial

We are your external business editorial team.

We interview, research and write. From LinkedIn posts and CEO interviews to position papers. For single assignments or as your ongoing editorial team.

More on Business Editorial →

Not sure where to start?

Start with a Story Audit.

We look at how you explain your company, where questions remain open and what you can improve. You get an assessment and specific recommendations.

Request a Story Audit →

About FutureStory.

I’m Nikolaus Röttger. I was editor-in-chief of WIRED Germany and Gründerszene, and I co-founded Business Punk. For around 20 years, my job has been to understand complex subjects, ask the right questions and boil them down to what matters.

I founded FutureStory in 2019. Today we do this work as a small team for companies, founders and executives.

More about us →
Portrait of Nikolaus Röttger, founder of FutureStory, against a light background
We work with people and companies who have plans.

What clients say about working with FutureStory.

“You manage to break down even complex processes and structures, distil them and put them into words. The result: a brand story that people grasp quickly and that convinces.”

Bernd OswaldCo-Founder, GROPYUS

“The new clarity in our positioning and strategic direction gives us orientation for our brand, our offering and our decisions, internally and externally.”

Amir AliManaging Director, smartpatient

“Anyone selling their company or raising capital needs numbers and a story that explains the value. FutureStory delivers that.”

Sven HensenM&A Advisor, makanta services

“It was fascinating how quickly and how well you grasped what matters. You lit a small fire of enthusiasm across our entire team.”

Jörg SchnermannManaging Director, LapID

“FutureStory supports us with strong writing and concepts. Their strength is getting complex topics to the point and telling them clearly.”

Ute WeilandManaging Director, Verein Berliner Kaufleute und Industrieller (VBKI)

“Nikolaus is the ideal sparring partner. He sees the whole situation and gives clear recommendations.”

Dr. Christian HeiseChief Strategy & Technology Officer, SPIEGEL Group
Advanced Store · Berlin Cuisine · Börsen-Zeitung · DMEXCO · Gesundheitsstadt Berlin · GROPYUS · Hamburg Media School · Henkel · HeyJobs · HTGF · Invers · LapID · Pathways Public Health · smartpatient · SPIEGEL · Tagesspiegel · Verein Berliner Kaufleute und Industrieller