So your value is clearly understood.
An M&A process is full of numbers, technology and legal clauses. All of it matters. But what is the actual story behind the company?
We sharpen the story behind the transaction with entrepreneurs, management teams and their advisers.
Let’s talk →A good transaction needs a good story.
- What makes this company special?
- Why does it matter today?
- Where does its growth come from?
- What sets it apart from the competition?
- What opportunities does it still hold?
- And why is now the right time for this transaction?
The story helps determine the price.
We get to know the company, its market and its strategy in depth and develop the story that makes its value understood.
A clear, robust story that brings strategy, numbers and the future together.
Sell-Side / Exit
We make clear what buyers are actually buying. We turn company history, market position, growth and future into a convincing equity story.
Buy-Side
Sellers look at the price and at who they are entrusting their company to. We develop the story that makes you the convincing buyer.
Fundraising
We bring the investment case and the company story together, so investors see the numbers and understand the development behind them.
Management presentation
We prepare management for the moment when they have to convince people themselves: storyline, key messages, presentation, Q&A and one-to-one sparring.
M&A communications
We develop the story for the moment the transaction goes public. What does the deal mean for employees, customers, partners, the media and the market? We find the right messages for each of these groups.
What you end up with.
A story everyone can work with.
A clear equity story.
What makes the company valuable, what sets it apart and what future does it hold?
A shared storyline.
Management, shareholders and advisers argue from the same story.
Messages for the decisive moments.
From the first teaser through the management presentation and Q&A to announcing the deal.
A management team that can tell the story itself.
The people who have to convince others are prepared for presentations, conversations and critical questions.
A story you can keep using.
For advisers, communications teams, agencies and everyone who works with it later in the process.
About FutureStory.
I’m Nikolaus Röttger. I was editor-in-chief of WIRED Germany and Gründerszene, and I co-founded Business Punk. For around 20 years, my job has been to understand complex subjects, ask the right questions and boil them down to what matters.
I founded FutureStory in 2019. Today we do this work as a small team for companies, founders and executives.
What clients say about working with FutureStory.
“You manage to break down even complex processes and structures, distil them and put them into words. The result: a brand story that people grasp quickly and that convinces.”
Bernd OswaldCo-Founder, GROPYUS
“The new clarity in our positioning and strategic direction gives us orientation for our brand, our offering and our decisions, internally and externally.”
Amir AliManaging Director, smartpatient
“Anyone selling their company or raising capital needs numbers and a story that explains the value. FutureStory delivers that.”
Sven HensenM&A Advisor, makanta services
“It was fascinating how quickly and how well you grasped what matters. You lit a small fire of enthusiasm across our entire team.”
Jörg SchnermannManaging Director, LapID
“FutureStory supports us with strong writing and concepts. Their strength is getting complex topics to the point and telling them clearly.”
Ute WeilandManaging Director, Verein Berliner Kaufleute und Industrieller (VBKI)
“Nikolaus is the ideal sparring partner. He sees the whole situation and gives clear recommendations.”
Dr. Christian HeiseChief Strategy & Technology Officer, SPIEGEL Group