Business Editorial.
We are your external business editorial team.
We find the stories in your company, talk to the people who have something to say and turn it all into texts and formats that others understand and want to read.
From a single strategic piece to ongoing editorial support.
Let’s talk →Writing is fast. Knowing what needs to be said is not.
With AI, you can produce a text in seconds. The harder work starts before that, because expertise can’t be prompted.
What is actually interesting? What is the story? Who do you need to talk to? Where do you need to dig deeper? What is relevant, and what can go?
That takes editorial judgement.
We come from business and technology journalism.
We talk to founders, CEOs and experts, ask questions, listen, research and distil.
We turn the knowledge inside your company into stories and texts that matter to others and sound like you.
From CEO interviews to strategic position papers.
Sometimes it is a single text. Sometimes a whole format. And sometimes it means supporting your communications editorially over a longer period.
LinkedIn for CEOs and experts
Posts for CEOs, founders and experts.
Articles & expert contributions
Complex topics told clearly and with the depth they need.
Studies & specialist publications
From concept and interviews to the finished publication.
Website copy
Copy that makes your positioning clear.
Blog & corporate communications
Topics and stories for ongoing communications.
Speeches & keynotes
Ideas, arguments and stories for the stage.
We work as an external business editorial team.
You have the expertise. We take on the editorial work behind it, so you don’t need to build an editorial team of your own.
01 · Find topics
We identify topics and stories that fit your positioning and your audiences.
02 · Draw out knowledge
We talk to founders, executives and experts and bring out what is really interesting.
03 · Develop stories
We find the right angle, the key message and the right format.
04 · Write and edit
We create the content, from LinkedIn posts to specialist publications.
05 · Run the editorial process
We coordinate topics, formats, timing and approvals.
AI for the system. Journalism for the difference.
AI helps us make editorial work faster and more systematic. With our Corporate Voice Engine, we can build your language, positioning and rules directly into the process.
But deciding which topics are interesting, which questions to ask, where to follow up and what makes a good story in the end is still editorial work.
You can use Business Editorial with or without the Corporate Voice Engine.
More on the Corporate Voice Engine →About FutureStory.
I’m Nikolaus Röttger. I was editor-in-chief of WIRED Germany and Gründerszene, and I co-founded Business Punk. For around 20 years, my job has been to understand complex subjects, ask the right questions and boil them down to what matters.
I founded FutureStory in 2019. Today we do this work as a small team for companies, founders and executives.
What clients say about working with FutureStory.
“You manage to break down even complex processes and structures, distil them and put them into words. The result: a brand story that people grasp quickly and that convinces.”
Bernd OswaldCo-Founder, GROPYUS
“The new clarity in our positioning and strategic direction gives us orientation for our brand, our offering and our decisions, internally and externally.”
Amir AliManaging Director, smartpatient
“Anyone selling their company or raising capital needs numbers and a story that explains the value. FutureStory delivers that.”
Sven HensenM&A Advisor, makanta services
“It was fascinating how quickly and how well you grasped what matters. You lit a small fire of enthusiasm across our entire team.”
Jörg SchnermannManaging Director, LapID
“FutureStory supports us with strong writing and concepts. Their strength is getting complex topics to the point and telling them clearly.”
Ute WeilandManaging Director, Verein Berliner Kaufleute und Industrieller (VBKI)
“Nikolaus is the ideal sparring partner. He sees the whole situation and gives clear recommendations.”
Dr. Christian HeiseChief Strategy & Technology Officer, SPIEGEL Group